Chief Marketer Staff

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  Big Brands’ PPC Ads: The Good and the Bad

  (WordStream) Elisa Gabbert Big brands are easy to look up to in many ways. While they may have budgets and opportunities that have smaller businesses salivating with jealousy, they aren’t perfect. Here you will find Gabbert’s detailed critiques of PPC ads from five big brands. For example, one from Olay smartly uses a registered trademark […]

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  Social

  Six Tips to Improve CTAs on Facebook Cover Photos

  (Ignite) Ross Wilson Facebook recently gave brands more freedom with their cover photos allowing them to essentially post any content they want on their cover image as long as it’s honest and pertains to their business. The only real rule still left for banners is the 20 percent text-to-photo ratio. This article is a how-to […]

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  Social

  5 Social Media Tools to Simplify Your Life

  (Social Media Examiner) Jamie Turner If your daily social media responsibilities have become a bit too much, you’re likely due for some help. In this post you’ll find an overview of five helpful social media management tools to make the job easier. One, Sprout Social, offers a pleasant user interface and enables users to quickly […]

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  Digital

  Getting Ready for a New Ecommerce Platform

  Post-launch business readiness is a serious issue when implementing a new ecommerce system.

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  Agencies

  How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy

  A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.

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  Agencies

  For PPC Ads, No. 1 Isn’t Always the Best Position

  Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads.

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  Agencies

  U.S. Consumers Spend 80% of Their Mobile Time on Apps

  If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

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  Social

  Why You Should Know About Unpublished Page Posts on Facebook

  A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.

• Social

  5 Ways to Find a True Influencer

  There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

• Infographic on the Impact of Social Business

  Sponsored by Jive Software: Download this infographic to see the results of a study by a top 3 global consulting firm on the impact of social business in the enterprise. According to the data, companies using social collaboration software reported a 15 percent increase in worker productivity and a 4 percent increase in revenue.