Author

Chief Marketer Staff

  • GPJ Acquires JUXT Interactive and MobilePromote

    Experience marketing agency George P. Johnson has acquired online marketing agency JUXT Interactive and mobile device platform MobilePromote, underscoring the growing convergence of live events and digital marketing.

  • Five Finalists Show off Catch Phrases in Crest Contest

    Crest is moving into the final phase of a contest to find a new catch phrase for its Crest Whitening Expressions that can live up to the now well-known “bam!” expressed with such exuberance by spokesperson Emeril Lagasse.

  • News Brief

    CIRCUIT CITY: will file for Chapter 11 bankruptcy protection but will remain open during the holiday selling season while it seeks a reorganization plan, the company said Monday.

  • Gartner Sees Huge Potential in Targeted Video Ads

    Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.

  • DMA Hails Do-Not-Call Cleanup Plan

    The Direct Marketing Association today praised the Federal Trade Commission

  • Innotrac Reports 10% Rise in Third Quarter Sales

    Innotrac Corp. has reported revenues of $32 million for the third quarter that ended Sept. 30, compared to $29.1 million for the same quarter of 2007, reflecting a 10% increase in revenues.

  • Database Predicts Response for TV Commercials

    TRA Inc. has launched a database comprised of 370,000 households that enables advertisers to match television viewing data and actual consumer packaged goods purchases to predict future response to television commercials.

  • Agencies

    Mail Stream: November 10

    Collections Etc. Presents Gifts & Grins, Sierra Club Mails New Format with Choice of Gift, and Ornaments to Remember Donates Profits

  • Text Messaging – An Alternative Marketing Channel

    We’ve all heard the buzz about text messaging or SMS (short message service). But exactly what is it? Asia and Europe have been using text messaging for several years now. Here in the U.S. however, list brokers and marketers aren’t quite clear as to what the service provides, what to look for in an SMS list and who can benefit from using it

  • Listline e-Newsletter 11/10

    Specialists Marketing Services Inc. has been appointed manager of the Firearms Classic Library Book Club file.