Chief Marketer Staff

• Agencies

  Fox, Burger King Push ‘Simpsons’ in Global Promotion

  There are no DVD releases or movies on the horizon, but Fox is pushing “The Simpsons” in a global giveaway of the cartoon family figures in a Kids Meal deal.

• Monopoly Helped Boost McDonald’s Sales

  The popularity of the McDonald’s Monopoly game helped drive sales increases for McDonald’s, one company that is profiting at a time when many others are suffering significant drops in sales.

• A Non-swing and a Miss for Carnival: Pro Shop Blog

  You know those ideas that look good on paper, but then turn out to be an invitation to either utter doom or at least thousands of personal liability lawsuits?

• GPJ Acquires JUXT Interactive and MobilePromote

  Experience marketing agency George P. Johnson has acquired online marketing agency JUXT Interactive and mobile device platform MobilePromote, underscoring the growing convergence of live events and digital marketing.

• Five Finalists Show off Catch Phrases in Crest Contest

  Crest is moving into the final phase of a contest to find a new catch phrase for its Crest Whitening Expressions that can live up to the now well-known “bam!” expressed with such exuberance by spokesperson Emeril Lagasse.

• News Brief

  CIRCUIT CITY: will file for Chapter 11 bankruptcy protection but will remain open during the holiday selling season while it seeks a reorganization plan, the company said Monday.

• Gartner Sees Huge Potential in Targeted Video Ads

  Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.

• DMA Hails Do-Not-Call Cleanup Plan

  The Direct Marketing Association today praised the Federal Trade Commission

• Innotrac Reports 10% Rise in Third Quarter Sales

  Innotrac Corp. has reported revenues of $32 million for the third quarter that ended Sept. 30, compared to $29.1 million for the same quarter of 2007, reflecting a 10% increase in revenues.

• Database Predicts Response for TV Commercials

  TRA Inc. has launched a database comprised of 370,000 households that enables advertisers to match television viewing data and actual consumer packaged goods purchases to predict future response to television commercials.