Chief Marketer Staff

• WPP Acquisition of SRDS Leaves List Executives Underwhelmed

  The acquisition of Standard Rate and Data Services (SRDS) by the advertising agency conglomerate WPP Group is unlikely to have any substantial impact on list brokerage and management companies, according to list industry analysts.

• Agencies

  Credit Card Mailings to Fall 20%: Synovate

  US households will have received approximately 4.2 billion direct mail offers for new credit cards during all of 2008, a 20% decrease from 5.2 billion offers last year, projected market research company Synovate.

• Dentsu Holdings Acquires Mcgarrybowen

  Dentsu Holdings USA, Inc. has acquired advertising agency Mcgarrybowen.

• Commerce Planet to Spin Off Iventa

  The board of directors of Commerce Planet Inc., an online marketing services firm, has authorized management to pursue a plan to spin off Iventa, its e-commerce business into an independent publicly-traded company.

• Agencies

  Gifts From Foreign Lands: A 1954 Campaign

  Return with us now to that ever more remote year of 1954. Eisenhower was president, the Tonight Show was about to start and mailings were going out for the Around the World Shoppers Club

• Listline e-Newsletter 11/12

  Horizon House Publications has appointed Edith Roman Associates Inc. to oversee a list of 82,247 subscribers to Telecommunications magazine.

• 7-Eleven Stalks Gamers with Slurpee Code Campaign

  7-Eleven, which probably numbers a large number of gamers in its regular clientele thanks to its 24-hour operation, has signed a deal with online game provider Nexon America to roll out a promotion that will drive game-players to Nexon’s free Web game sites.

• Agencies

  NBC Makes Big Green Multi-platform Play

  NBC Universal is expanding on its ecology awareness campaign, presenting 150 hours of environmental programming on air and online next week.

• Agencies

  Citibank Offers Users Backstage Passes

  A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation.

• TPN Hires Ryan Moore as Creative Director

  TPN, a retail marketing agency in the Omnicom network, has hired Ryan Moore as creative director.