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Marketers Do Multicultural, but Many Don’t Like Results: Survey

Most U.S. marketers are pushing multicultural campaigns, but less than half are satisfied with the results of those initiatives, according to a new survey from the Association of National Advertisers.

Abercrombie Income Plummets

Abercrombie and Fitch co. posted net income of $63.9 million, a sharp drop from $117.6 million in the prior year. Click here for more.

Online Marketers Want Measurability: Survey

Online marketers demand measurability above all else, according to a survey conducted at the Ad:Tech conference last week.

Illinois AG Sues Alleged Crammer

A firm that allegedly preyed on small businesses, cramming their phone bills with charges, has been slammed with a lawsuit by Illinois Attorney General Lisa Madigan.

Jewelry Television Axes 30

Jewelry Television, a home-shopping network, is eliminating 30 jobs as it deals with a decline in sales, according to wire service reports.

Analysts Forecast Higher Online Holiday Shopping Sales

Despite the economic downturn, the prognosis for e-commerce looks good for this holiday shopping season and for long term Internet marketing growth. Several indicators point towards continued expansion for online sales and emerging Internet media for …

Bookspan Parent Firm Trims Staff, Possibly Mail

Direct Brands, the parent company of book club marketer Bookspan, has let a handful of employees go over the last few months.

Retail Sales, Deloitte Consumer Spending Index Plunge

Listline e-Newsletter 11/14

MeritDirect now manages a list of 141,236 subscribers to ESPN Insider. Subscribers pay $40 annually for access to exclusive content on ESPN.com and ESPN the Magazine online.

Agencies

Lone Ranger Makes DVD Comeback

The Lone Ranger is riding again, blazing a new trail with Tonto to prod interest in the release of a 75th anniversary DVD collection of the classic western television series this week.