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THQ Inks Deal for Ads Inside Computer Games

Computer game developer THQ Inc. has signed a multiyear contract with Massive Inc. to develop in-game advertising promotions. Terms have not been released.

Tom Williams Leaving CFO Post at Affinion Group

Tom Williams, chief financial officer at Affinion Group Inc. is stepping down from his post before the end of this year.

Agencies

In Copy, It’s All About Them—The Customer

“Your credit history speaks for itself!” I couldn’t believe it! There I was at the mailbox, still dressed in cap and gown, freshly graduated from college and American Express was already offering me their coveted green card.

In-bound From Obama: 10 Ideas for 2009

You think your marketing mission is tough? Try being Barack Obama back in 2007. But as history tells us, he’s soon to be sworn in as our 44th president. Here’s what worked for Obama, and how it may relate to your own game plan.

Fundamentals of Digital Asset Optimization

Goodbye, SEO, you’re about to be replaced by a new tactic: digital asset optimization. This is where marketers look to extend their Internet presence significantly by seeing how their Web site and domain names are integrated with their other online properties. Here’s why the change is coming, and what you need to jump on the bandwagon.

A New Year’s Resolution for Designers

Marketers typically invoke design too little and too late. Traditional brand design, like advertising, interactive, and retail, is generally left for the end of the project cycle…after a program has been vetted through your entire organization. Here’s how you can turn it around in 2009.

The Seasonality of Search Engine Competitive Intelligence

The critical holiday season seems like a perfect time to leverage the competitive intelligence available from search engine marketing. Savvy marketers know search can reveal often overlooked advertising opportunities all year long. Here’s what you need to do as you head into the holidays.

A Crash Course on Postal and E-mail List Testing

Give a pop quiz to most direct marketers on postal list testing and you’ll find an incredibly knowledgeable group of professionals. Give a similar quiz to the same group on e-mail list testing, and the score may be entirely different

Agencies

Mail Stream: November 24

The American Indian Relief Council has added address-label freemiums to its mail package, the Bowery Mission is asking for contributions for its Thanksgiving outreach program, and the Christmas 2008 Snows catalog is offering a variety of devotional gifts