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Banks Increase Direct Mail Advertising

Banks Increase Direct Mail Advertising

Posted on November 25, 2008 by Chief Marketer Staff

Banks typically increased direct mail advertising volume during the third quarter, according to Mintel Comperemedia.

The Chicago-based marketing research firm estimates that banks collectively increased direct mail volume 42%, compared to the second quarter.

Mintel says banks mailed approximately 53 million pieces during the third quarter, almost twice as much as the third quarter of 2007 when banks mailed 29 million pieces.

Much of the mail coming from banks was for customer retention, typically including messages about security, honesty and understanding consumers

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