Chief Marketer Staff, Author at Chief Marketer

Dodge Role in ‘Fast & Furious 6’ Adds the Dart: Video

(Wall Street Journal) Dodge is expanding its role in the “Fast and Furious” franchise to include the SRT Challenger, a vintage Charger Daytona—and the Dart compact economy car. The brand has a video out tied to the upcoming “Fast & Furious 6,” which opens May 24, titled “How to Make Your Car Fast and Furious.” Watch […]

Social

8 Ways to Expand Your Pinterest Presence

(Search Engine Watch) We’ve all heard the impressive stat that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Pinterest is doing its share by introducing new services for companies like business accounts. Here’s eight […]

Mobile

8 Mobile Apps for Marketers

(Marketing Dive) As marketing professionals progressively spend more time on the road or commuting and the functionality of mobile devices keeps increasing, it makes sense that more work is being performed on mobile devices. To keep things simple, and to keep work effective, mobile app developers have come up with some impressive solutions to common problems of mobile […]

Agencies

Target Builds ‘Dollhouse’ In Grand Central

(Ad Age) The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home décor line. There are somewhere between 3,500 and 4,000 products on display in the house. Check it out.

Social

5 Questions to Keep Your Social Campaign on Track

(memeburn) What can you do to make sure you can complete your social media marketing strategy without running out of steam? Here are five questions you can ask yourself to put your social media strategy into perspective and keep your social media campaign on track.

Agencies

Coca-Cola to Stop Marketing to Kids

(Wall Street Journal) Coca-Cola plans to offer low- and no-calorie drinks in every market in the world and put calorie counts on the front of all drinks it sells. It also said it would stop marketing to children under 12 will work to encourage more physical activity programs in every country it operates. Get the […]

Infographic: The 7 Kinds of Digital Marketers

(Optify) This infographic from Optify offers an amusing and educational overview of the digital marketing realm. In it, the company describes seven types of digital marketers, including The Data Whiz (loves testing email campaigns and The E-Artiste (favorite social network is Pinterest).

Agencies

How to Get More out of Conversion Confirmation Pages

(Search Engine Watch) Conversion optimization focuses on compelling visitors to take a specific action on your site or landing page, but marketers shouldn’t overlook a low-hanging fruit: the purchase/lead confirmation page. Joseph Kerschbaum, senior client strategist for PPC Associates, shares seven tips to improve the confirmation page to set a good foundation for lasting customer […]

How Privacy Policies on Forms Affect Sign-ups

(ContentVerve.com) Placing a brief note about your privacy policy to assure visitors that their information won’t be shared or abused seems like a good way to boost sign-up rates, right? Yes and no. While this is a good idea in general, there are important caveats marketers should know about, illustrated by four A/B tests for […]

Data & Analytics

Key Metrics for Determining Your Marketing ROI

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.