Chief Marketer Staff, Author at Chief Marketer

Small Businesses Find ROI in Social Media: Infographic

Manta’s infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.

Agencies

Kohler Mobile Tour Let’s People Test the Flush

Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.

Agencies

Back-to-School Marketing Underway to Fight Uncertainty

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.

Social

Facebook Verified Pages Helps Brand Trustworthiness

Facebook’s new Verified Pages helps brand marketers gain trustworthiness. You’ll find tips here.

Social

Instagram Heats Up for CMOs

(The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.

Agencies

Marketers Lose $83 Billion to Poor Customer Experiences

(CMSWire) An astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between […]