Chief Marketer Staff
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Agencies
Verizon Event Features Free Blackberry Storm
Neither rain nor wind nor well, a lot of rain were able to keep healthy crowds away from a live event offered in New York’s Times Square by Verizon Wireless
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Agencies
The Incredible Shrinking Database: Direct’s annual CRM/Database Survey
The money isn’t there anymore.That’s the overwhelming message from Direct’s annual database practices survey.DMers are spending less, on everything from
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Hey, It Coulda Been Worse!
As you read this, you’re probably getting ready for the December holidays. But as I type, I’m preparing to sacrifice a pumpkin to the autumnal gods. That
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Agencies
Kodak Site’s ‘Super’ Promo Pushes Online Photo Services
It happens to everyone eventually the occasional day when you feel powerless and incapable. The printer jams. Or your hard drive crashes. Or you lose
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Agencies
Paying More, Getting Less
Direct marketers can’t be blamed for thinking something’s out of whack when it comes to what’s flowing out of their coffers and what’s trickling in. They’re
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Agencies
Campell Soup and Pepperidge Farm Team Up for the Holidays
For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar
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Agencies
Online Video Drives TV Viewership
As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by
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Agencies
Letters to the Editor
TESTING CANADIAN WATERS It was extremely reassuring to read Larry Riggs’ article Northern Exposure (September). I assisted in launching Crest Fruit Inc.’s
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Agencies
Gears of War Stages Direct Mail Promo
If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens