Search

Gears of War Stages Direct Mail Promo

If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens

Off Target

This year there hasn’t been a lot direct marketers could point to and call gratifying. So maybe it’s appropriate that Michael Port and Elizabeth Marshall’s

Agencies

Is NASCAR Spinning Out?

The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,

Listline e-Newsletter 12/01

MeritDirect recently took over management of the Toy Shop magazine subscription list for the Krause Publications division of F+W Media.

Agencies

K-C Looks for Grossest Grill in America

For those who don’t like to clean the BBQ grill—and even those who think you shouldn’t clean the BBQ grill—Kimberly-Clark Professional has an eye on you.

Agencies

Johnny Rockets Offers “Rock the Slopes” Wii Sweeps

Casual restaurant chain Johnny Rockets is offering customers a chance to win a virtual skiing/ski boarding trip this holiday season with its “Rock the Slopes” sweepstakes.

SanDisk Pushes Holiday Memory Sale in Social Media

It used to be that holiday memories meant candlelight, turkey with chestnut stuffing and Uncle Ed’s rendition of “Blue Christmas.”

News Brief

LOS ANGELES DODGERS: have committed to add 42 “Dodger Dreamfields” to its roster of new and refurbished local baseball field projects, bringing the total to 50.