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Kodak Site’s ‘Super’ Promo Pushes Online Photo Services

It happens to everyone eventually the occasional day when you feel powerless and incapable. The printer jams. Or your hard drive crashes. Or you lose

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Social Network Campaign Promotes “The Day the Earth Stood Still.”

ever play that mental game about what one thing you would save from a house fire? Twentieth Century Fox and agency Moxie Interactive want to get you thinking

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Thrifty Marketing for Thrifty Times: A Car rental case history

When gas prices skyrocketed this summer, Dollar Thrifty Automotive Group along with the rest of the car-rental industry faced a tough marketing challenge:

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Australia Post Pushes 3-D Mail

Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote

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MillerCoors Contests Lets Consumers Create Bobbleheads

For those who’ve always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors’ Icehouse beer

Top Legal Issues to Watch with User Content

While some sources are sounding the death knell for user-generated content (or UGC), by most accounts it is still going strong, with both users and creators

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The Incredible Shrinking Database: Direct’s annual CRM/Database Survey

The money isn’t there anymore.That’s the overwhelming message from Direct’s annual database practices survey.DMers are spending less, on everything from

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Brands Test Sampling at Meal Assembly Kitchens

A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002

Hey, It Coulda Been Worse!

As you read this, you’re probably getting ready for the December holidays. But as I type, I’m preparing to sacrifice a pumpkin to the autumnal gods. That

What’s the Future of DTC Drug Ads?

We’ve all seen those commercials on TV that warn you of a particular drug’s toxic side effects and urge you to consult your doctor before using it. Well,