Chief Marketer Staff
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Agencies
KFC Takes Wing Title
The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling
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Agencies
Social Network Campaign Promotes “The Day the Earth Stood Still.”
ever play that mental game about what one thing you would save from a house fire? Twentieth Century Fox and agency Moxie Interactive want to get you thinking
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Agencies
A DRTV Home Improvement Campaign
System Pavers, an outdoor home remodeling company, has begun a lead-generation campaign to promote installations of decorative paving stones. The effort
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Off Target
This year there hasn’t been a lot direct marketers could point to and call gratifying. So maybe it’s appropriate that Michael Port and Elizabeth Marshall’s
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Campaign Index
STAPLES Gift it for Free Staples holiday sweeps will see 10,000 customers win their entire purchase, up to $5,000, for free. The fictional character,
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Top Legal Issues to Watch with User Content
While some sources are sounding the death knell for user-generated content (or UGC), by most accounts it is still going strong, with both users and creators
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Agencies
Direct Mail Boosts School Enrollments
Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students.
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Agencies
MillerCoors Contests Lets Consumers Create Bobbleheads
For those who’ve always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors’ Icehouse beer
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Agencies
Paying More, Getting Less
Direct marketers can’t be blamed for thinking something’s out of whack when it comes to what’s flowing out of their coffers and what’s trickling in. They’re