Chief Marketer Staff

• Canadian Agreement Expected to Boost Video Ads

  A three-way agreement between the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA), Association of Canadian Advertisers (ACA) and the Institute of Communications Agencies (ICA) is expected to create jobs and stimulate growth in Internet media across Canada.

• Black Friday Produces Uneven Shopping Results

  Black Friday really was a mixed bag for online retailers, according to Coremetrics tracking data.

• Agencies

  SkyPostal Expands Parcel Shipping to Middle East

  SkyPostal Networks Inc. is expanding its parcel shipping and customs clearance services for fulfilling online orders received from customers in the Middle East.

• Six Economic Survival Steps, Sans Discounts

  Promotions and discounts will rule the retail space until the economy improves. But there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts. Here are six of them.

• Try PR to Get Your Audience’s Attention—On the Cheap

  For creative businesses that can’t afford to advertise, public relations can be an efficient solution. Find out how a carefully designed PR campaign can cost effectively deliver key message points to your audience with editorial credibility.

• Agencies

  How to Boost Your CRM End-User Adoption Rates

  Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.

• Agencies

  Mailstream: December 1

  The holiday catalog from custom doll specialist My Twinn features discounts based on order date. Sail magazine

• Don’t Be Scared: A Commercial List Use Primer for Fundraisers

  The list industry is constantly changing. New media is introduced and new and innovative strategies are utilized. However, especially for fundraisers, the true and tried techniques should be the foundation of your overall list strategy

• Agencies

  Direct Mail Boosts School Enrollments

  Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students.

• Agencies

  Gears of War Stages Direct Mail Promo

  If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens