Chief Marketer Staff

• Email

  Pivotal Veracity Unveils ‘Engagement’ Index, Metrics

  E-mail deliverability consultancy Pivotal Veracity is expected today to unveil a new service the company claims helps marketers measure how engaged e-mail recipients are with their campaigns.

• Email

  Black Friday Retail E-mails, Online Traffic Spikes

  American consumers apparently didn’t just hop in their cars and go shopping on Black Friday to get a respite from the annual too-much-family-togetherness that happens for many every Thanksgiving.

• Email

  Consumers Don’t Care if You’re Blocked: Survey

  More than eight in 10 consumers have no idea that when they hit the report spam button, the mailer’s messages could get blocked from reaching people who want them, according to a recent survey by Silverpop.

• Listline e-Newsletter 12/02

  MGI Lists has been appointed list manager for the American College of Chest Physicians.

• Agencies

  Hyundai, DirecTV, HP to Sponsor TNT Drama

  TNT is using a variety of integration and interactive elements for three sponsors of its upcoming espionage drama series “Leverage.”

• Agencies

  Kellogg Pushes Super Bowl Contest

  Kellogg is plugging its second Super Bowl contest through special-edition boxes of Frosted Flakes this month.

• LeBron James Parts Ways with Microsoft

  Cleveland Cavaliers superstar LeBron James won’t be plugging Microsoft operating systems any longer.

• A (Red) Christmas for Starbucks

  Starbucks has begun offering consumers the chance to channel charity to the global organization combating AIDS in Africa

• News Briefs

  MKTG INC.: has been notified by The Nasdaq Stock Market that it is not in compliance with the requirements for continued listing

• FTC Tightens Noose on Telemarketing

  New restrictions being imposed on commercial and fundraising telemarketing by the Federal Trade Commission require consent prior to making outbound calls involving pre-recorded messages.