Chief Marketer Staff

• Live from Motorsports Marketing Forum: Sharp Turn Ahead

  NASCAR is facing some potentially dangerous turns in its business course next year that could spin some sponsors—and racing teams—off the circuit, with fans staying home in droves.

• Stove Top Heats Bus Shelters in Chicago

  Stove Top is trying a unique approach to promotion marketing: heating bus shelters in Chicago to conjure up cozy feelings and thoughts of eating warm stuffing.

• City Fields of Taxpayer Bad Dreams: Pro Shop Blog

  It’s a typically acerbic New York City political ploy, the suggestion that the New York Mets rename their new ballpark Citi/Taxpayer Field in recognition of those who will ultimately foot the bill for Citigroup’s bailout.

• Guns N’ Roses Sets Lawyer on Dr Pepper for Promotion ‘Fiasco’

  Dr Pepper’s offer to give everyone in the U.S. a free soda if Guns N’ Roses’ much-delayed album “Chinese Democracy” came out in 2008 has turned out to be not exactly what the Doctor ordered.

• Agencies

  Hispanic Consumers to Add Sabor to Kleenex Packages

  Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month in September 2009

• News Brief

  JAMAICA: is launching a $3 million advertising campaign to lure tourists to the island despite a global financial crisis.

• Agencies

  Selling Sources Creates Customer Acquisition Group, Names Head

  Selling Source LLC has created a new Customer Acquisition Group, which is headed by executive vice president Gary Fisher. Fisher recently joined the company.

• DM Lags in Directional B-to-B Survey

  While admittedly not a representative sample, a new study from integrated marketing firm Sagefrog gives directional insight into business-to-business marketers

• Agencies

  Fred Waugh Takes VP of Alliances Position at Convio

  Fred Waugh has assumed the newly created position of vice president of alliances at CRM firm Convio

• Email

  Marketing VP Atlas Out at Goodmail

  David Atlas has been let go from his position as senior vice president of worldwide sales and marketing for Goodmail Systems, this newsletter has learned.