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Chief Marketer Staff

  • Six Economic Survival Steps, Sans Discounts

    Promotions and discounts will rule the retail space until the economy improves. But there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts. Here are six of them.

  • Try PR to Get Your Audience’s Attention—On the Cheap

    For creative businesses that can’t afford to advertise, public relations can be an efficient solution. Find out how a carefully designed PR campaign can cost effectively deliver key message points to your audience with editorial credibility.

  • Agencies

    How to Boost Your CRM End-User Adoption Rates

    Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.

  • Agencies

    Mailstream: December 1

    The holiday catalog from custom doll specialist My Twinn features discounts based on order date. Sail magazine

  • Don’t Be Scared: A Commercial List Use Primer for Fundraisers

    The list industry is constantly changing. New media is introduced and new and innovative strategies are utilized. However, especially for fundraisers, the true and tried techniques should be the foundation of your overall list strategy

  • Promotions that Work in a Down Economy

    When it comes to the state of online marketing for 2009, there’s a saying going around: Flat is the new up. In other words, marketers and agencies are

  • Agencies

    Dodge Infomercial Rams It Home

    Chrysler LLC got nearly 10,000 responses to an infomercial for Dodge Ram trucks this past summer, an effort that helped clear out dealer inventory. I’ve

  • Top 5 Gifts People Want for the Holidays

    Gift cards or gift certificates 54.9% Books, CDs, DVDs, videos or video games 50.0% Clothing or accessories 49.8% Consumer electronics or computer accessories

  • Agencies

    Is NASCAR Spinning Out?

    The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,

  • Office Max’s Elf Yourself Returns

    When did Christmas become the season for viral marketing via photo uploads? Yet it has, and agency EVB has had a lot to do with that new tradition, having