Chief Marketer Staff
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Six Economic Survival Steps, Sans Discounts
Promotions and discounts will rule the retail space until the economy improves. But there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts. Here are six of them.
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Try PR to Get Your Audience’s Attention—On the Cheap
For creative businesses that can’t afford to advertise, public relations can be an efficient solution. Find out how a carefully designed PR campaign can cost effectively deliver key message points to your audience with editorial credibility.
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Agencies
How to Boost Your CRM End-User Adoption Rates
Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.
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Agencies
Mailstream: December 1
The holiday catalog from custom doll specialist My Twinn features discounts based on order date. Sail magazine
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Don’t Be Scared: A Commercial List Use Primer for Fundraisers
The list industry is constantly changing. New media is introduced and new and innovative strategies are utilized. However, especially for fundraisers, the true and tried techniques should be the foundation of your overall list strategy
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Top Legal Issues to Watch with User Content
While some sources are sounding the death knell for user-generated content (or UGC), by most accounts it is still going strong, with both users and creators
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Agencies
Brands Test Sampling at Meal Assembly Kitchens
A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002
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Agencies
KFC Takes Wing Title
The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling
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Agencies
Kodak Site’s ‘Super’ Promo Pushes Online Photo Services
It happens to everyone eventually the occasional day when you feel powerless and incapable. The printer jams. Or your hard drive crashes. Or you lose