Chief Marketer Staff

• The FTC Wants Product Endorsers to Tell All: Blog

  Did Joe Namath really wear pantyhose? Did Edie Adams smoke Muriel Coronella cigars?

• Agencies

  Coors Light Contest Offers Trips to the Super Bowl

  Coors Light has unveiled its plans for the Super Bowl.

• Renegade To Operate as Independent Company

  Renegade, the New York-based guerrilla and digital agency, said it would now operate as an independent company, effective immediately.

• Telemarketer Sentenced to 11 Years in Prison

  Telemarketing call center manager Juan Luis Llamas, 33, of Yuba City, CA has been sentenced to 11 years in prison for conspiracy and wire fraud, involving a telemarketing operation based in Costa Rica.

• IAC Fetches $493 Million in Japanese TV Shopping Deal

  IAC has sold for approximately $493 million its 30% equity stake in Jupiter Shop Channel Co., which operates Japan’s largest TV shopping channel.

• Agencies

  Live from NCDM: For Disney, Purse Strings And Heart Strings Are Interwoven

  The Walt Disney Co. knows that, unlike commodities, its offerings occupy places within its customers

• Live From NCDM: Top DM Execs Face The Future

  A panel on the future of database marketing started with a blunt question. “What the hell is going on with this economy?” asked Forrester Research senior analyst Dave Frankland.

• News Brief

  V8: will donate $1 million, or 30 million servings of its vegetable juice

• Agencies

  Mail Stream: December 8

  1-800-Flowers brand Plow & Hearth, a retailer of home goods and decor, revealed their new initiative, the Campaign to Reforest America, in recent months. For every order made, the retailer will donate one seedling to the National Forest Foundation

• Tips For a Winning E-Mail Strategy

  Well, it’s official. We’re in a recession. And whether or not this groundbreaking “news” comes as an actual surprise to anyone, e-mail marketing is increasingly the solution to tight marketing budgets and a CMO who likes high ROI numbers