Chief Marketer Staff
-
Agencies
Weight Watchers Sees Big Response to New Loyalty Program
Weight Watchers launched a new consumer loyalty program in September and has already signed up more than 43,000 people.
-
Tribal DDB Promotes Tony Cordero to Exec Creative Director
Digital agency Tribal DDB Worldwide has promoted Tony Cordero to executive creative director of the San Francisco office.
-
Agencies
Citi Rewards Program Taps into Amazon.com’s Inventory
Citigroup Inc. will expand the range of rewards-program merchandise offered to its cardholder by partnering with global retail giant Amazon.com.
-
Agencies
P&I Postcript
CAPITAL ONE FINANCIAL CORP.: recently launched a No Hassles Rewards Card offering double miles for each dollar spent each month above $1,000
-
News Brief
CROWN ROYAL: will debut its first national brand advertising campaign in more than five years this month.
-
FTC Court Settlement With Telemarketers Prohibits Release of Lists
Canadian telemarketing companies and officers Jean-Pierre Brault and Eli Foner have been barred from selling, leasing, renting or transferring consumer lists or other consumer information, as part of a court settlement with the Federal Trade Commission.
-
Chilcutt Wins Lawsuit Against Former Employee
List firm Chilcutt Direct Marketing Inc. has won a lawsuit against former employee James D. Hall Jr.
-
Email
College Students Cool to E-mail Marketing: eROI
Students dislike marketing e-mail. That’s among the findings of a new survey by eROI.
-
Solmate Socks Picks The Contact Center
Solmate Socks, a seller of mismatched socks, has chosen Taction
-
Live From NCDM: Teradata, National Australia Bank Take Platinum Award
Teradata and the National Australian Bank shared the platinum best in show award at the National Center for Database Marketing