Chief Marketer Staff

• Agencies

  Weight Watchers Sees Big Response to New Loyalty Program

  Weight Watchers launched a new consumer loyalty program in September and has already signed up more than 43,000 people.

• Agencies

  Citi Rewards Program Taps into Amazon.com’s Inventory

  Citigroup Inc. will expand the range of rewards-program merchandise offered to its cardholder by partnering with global retail giant Amazon.com.

• Tribal DDB Promotes Tony Cordero to Exec Creative Director

  Digital agency Tribal DDB Worldwide has promoted Tony Cordero to executive creative director of the San Francisco office.

• News Brief

  CROWN ROYAL: will debut its first national brand advertising campaign in more than five years this month.

• Agencies

  P&I Postcript

  CAPITAL ONE FINANCIAL CORP.: recently launched a No Hassles Rewards Card offering double miles for each dollar spent each month above $1,000

• FTC Court Settlement With Telemarketers Prohibits Release of Lists

  Canadian telemarketing companies and officers Jean-Pierre Brault and Eli Foner have been barred from selling, leasing, renting or transferring consumer lists or other consumer information, as part of a court settlement with the Federal Trade Commission.

• Chilcutt Wins Lawsuit Against Former Employee

  List firm Chilcutt Direct Marketing Inc. has won a lawsuit against former employee James D. Hall Jr.

• Email

  College Students Cool to E-mail Marketing: eROI

  Students dislike marketing e-mail. That’s among the findings of a new survey by eROI.

• Solmate Socks Picks The Contact Center

  Solmate Socks, a seller of mismatched socks, has chosen Taction

• Live From NCDM: Teradata, National Australia Bank Take Platinum Award

  Teradata and the National Australian Bank shared the platinum best in show award at the National Center for Database Marketing