Chief Marketer Staff

• Golden Century Seeks to Acquire IA Global

  Golden Century Wealth Investment, a Hong Kong venture capital firm, has offered to acquire IA Global Inc., an operator of call centers in the Philippines and other Asian countries, for 15 cents per share.

• Blast Radius Names Reingold Chief Creative Officer

  Blast Radius, a unit of the Wunderman Network, has named Chip Reingold global chief creative officer.

• Agencies

  Show Media Creates 3D Levi’s Taxi Ads

  Taxis all look the same to people strolling New York City streets, but a 3D Levi’s 501 image atop 400 cabs is even making unimpressionable Big Apple residents take notice

• Ready For What Happens Next?

  The brave new world needs a brave new marketer. Being a traditional CMO

• Pass-Along Referrals Pay Off

  Want proof that referral-marketing strategies are a cost-effective way to grow your e-mail file? Here are two informative numbers

• Listline e-Newsletter 12/17

  More than 200,000 e-mail newsletter subscribers at postal addresses are on file, reflecting an increase of more 97,000 names since the last update.

• Reinhardt Leaves Berkery Noyes

  Jeff Reinhardt, former group publisher of Direct and Multichannel Merchant, has left his position at business-to-business consultancy Berkery Noyes. & Co. LLC.

• Fulcrum Opens New Data Center

  Fulcrum, a database marketing services provider, will open a new data center.

• Agencies

  Postal Regulatory Lawyer David Levy Joins Venable

  Postal regulatory and appellate lawyer David Levy has joined law firm Venable LLP as a partner in its Washington office.

• Agencies

  Online Shopping Satisfaction Lags 2007’s Level

  Since Thanksgiving, online customer satisfaction has lagged last year