Chief Marketer Staff

• Agencies

  BCS Championship Game To Be Screened in 3D

  Adding a new option play for college bowl games, Fox Sports and Sony Electronics will simulcast the FedEx BCS game between the University of Florida and the University of Oklahoma in 3D.

• News Brief

  RUDOLPH FOODS: has launched a Mamma Mia—Greek Isle Sweepstakes. The promo at www.RudolphFoods.com runs though Jan.

• TV Ads May Resonate, But Coupons Get People in Stores

  Retailers seem to be connecting with shoppers this holiday season—maybe not through their wallets, but through their ads and promos.

• DMA Puts B-to-B Conference On Hiatus

   

• DMA Puts B-to-B Conference On Hiatus

  The Direct Marketing Association has postponed its 2009 B-to-B Lead Generation Conference. The conference had been scheduled to be held April 6 through 8 in New Orleans.

• Agencies

  Chapter 2: Dear Friend: Lurid Tales From Junk Mail America

  Lotteries had once been

• Agencies

  Valpak Axes 79 Positions

  Valpak has cut 79 positions, or 6% of its workforce, because of a lower projected volume for 2009.

• House Party Hires Creative Director

  House Party, a firm that hosts in-home brand events, has hired Joe Venturini as creative director and copywriter.

• Superfly to Acquire Commerce Planet Call, Data Center

  Superfly Advertising Inc. will acquire the Consumer Loyalty Group and Legacy Media LLC call and data center operations from Commerce Planet Inc. for $825,000 and 4.5 million shares of stock.

• Hasbro Drops Suit Against Scrabulous Makers

  Toy maker Hasbro has agreed to drop a lawsuit against the company that created a phenomenally successful Facebook game—one that Hasbro forced the social network to drop as being too close to its own Scrabble title