Chief Marketer Staff
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Digital
Small Businesses Slow To Embrace Search: Study
If search engine marketing is the wave of the future, someone better tell small companies the surf
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Harte-Hanks CEO Dean Blythe To Step Down
Dean Blythe, president and CEO of Harte-Hanks Inc., will leave the company to pursue other professional opportunities effective Dec. 31
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Agencies
Select Comfort Cuts Staff, Ceases SAP Implementation
Select Comfort Corp. will cut 120 positions from its payroll as part of a cost-savings initiative.
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News Briefs
CARTOON NETWORK ENTERPRISES: has partnered with Mattel, Inc. as the global master toy licensee for its fantasy-adventure original series, The Secret Saturdays
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Catapult Forms Shopper Marketing Venture in Singapore: Subway Signs on
Catapult Action-Biased Marketing has formed a joint venture with Gosh Advertising in Singapore to offer clients shopper-marketing services in Asia
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Agencies
AT&T Lets Fans Pick Cotton Bowl Highlights
AT&T is plugging its bowl game sponsorship and its wireless service by encouraging college football fans to pick the most momentous occasion in Cotton Bowl history
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Agencies
Phelps Strikes Deal with Video Game Maker
Olympics swimming superstar Michael Phelps will help develop and promote a series of video games to be produced by 505 Games
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Email
DMA, Return Path Launch Reputation Registry
The Direct Marketing Association has teamed up with e-mail deliverability firm Return Path to launch a so-called reputation registry that will allow members to check whether or not their outbound e-mail is properly authenticated and