Chief Marketer Staff, Author at Chief Marketer

Brand Value Has New Definition For Millennial Marketing

The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.

Social

3 Tips for Branded Content Marketing on Tumblr

After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.

Agencies

Foursquare Paid Promotions in Trial With Small Businesses

Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.

Agencies

Direct Selling in the Age of Online Retail

Here are three reasons why direct selling organizations will continue to thrive even in the face of online shopping.

Agencies

Chief Marketer Listline June 6

Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.

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