Chief Marketer Staff
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Agencies
Consumers Numb to Personalization: Report
Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.
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Social
Facebook Hashtags: What Marketers Need to Know
(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]
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Swiffer Suffers Backlash Over ‘Rosie the Riveter’ Ad
In its ads, Swiffer returned Rosie the Riveter, a symbol of female empowerment throughout the 1940s to household labor and got hammered for it.
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Agencies
Marketing Automation Consolidation—Why Now?
Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons …
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Agencies
Brand Value Has New Definition For Millennial Marketing
The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.
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Social
3 Tips for Branded Content Marketing on Tumblr
After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.
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Agencies
Foursquare Paid Promotions in Trial With Small Businesses
Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.
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Agencies
Direct Selling in the Age of Online Retail
Here are three reasons why direct selling organizations will continue to thrive even in the face of online shopping.
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Agencies
Chief Marketer Listline June 6
Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.
