Chief Marketer Staff
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Email
Goodmail Gets $5 Million
Goodmail Systems announced yesterday it has received $5 million in funding, $4 million of which came from Omidyar Network, a philanthropic investment firm started by eBay founder
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Listline e-Newsletter 1/13
A total of 502,827 postal and 602,827 e-mail addresses are available from SportsFanReview.com.
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Agencies
Showtime Launches Multi-platform ‘Tara’ Blitz
Consistent with the schizophrenic nature of the title character in its latest original series, Showtime is putting the premiere episode of “United States of Tara”
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Free Shipping Makes Holiday Buyers Loyal: Study
Free shipping offers were more common than ever this past holiday season, according to new research done on the 40 leading Internet e-commerce sites by research firm ForeSee Results and FGI Research
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Mobile
Mobile Marketing Association Names New Head
The Mobile Marketing Association has named wireless executive Michael Wehrs to replace outgoing president and CEO Laura Marriott.
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Some Fundamental Questions About Performance Media
Performance media may not be the answer to all questions for all marketers. But the ability to pay for results or manage online channels to equivalent results-based metrics is capturing the attention and budget dollars of more and more of them
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Marketers Need a Sound Customer Strategy to Thrive in an Economic Storm
Now that the U.S. has officially entered a recession, cost-conscious companies are bound to be scourging budgets for spare change. Here’s some things you can do to bail yourself out
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Quad/Graphic Eliminates 550 Jobs at Nine Printing Plants
Quad/Graphics announced that 550 of its employees will lose their jobs this week in five states, as the company reduces printing production capacity in the face of declining demand.
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Mobile
Mike Wehrs Appointed to Lead Mobile Marketing Association
Mike Wehrs has been named as president and CEO of the Mobile Marketing Association (MMA).