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Chief Marketer Staff

  • Denny’s Hires Goodby, Silverstein & Partners as AOR

    Denny’s has hired ad agency, Goodby, Silverstein & Partners as its agency of record, to launch aggressive campaigns, including a first-time spot during the Super Bowl game, to pump up flagging sales.

  • AT&T Worships Its “Idol:” The Pro Shop Blog

    Look, we’re all under stress. On the personal front, our 401Ks are MIA and our home valuations have put an unfortunate new spin on the phrase “sweat equity.”

  • Yahoo Names CEO, Loses President

    Web portal and search giant Yahoo has named Carol Bartz, the former executive chairman of design software company Autodesk, to replace co-founder Jerry Yang as its chief executive officer.

  • Ask.com Drives Diverse NASCAR Deal

    Ask.com struck a multi-faceted multimedia sponsorship deal with NASCAR that will give it a primary car sponsorship and track presence, while making it the stock car outfit’s official search engine.

  • News Brief

    ELLEN DEGENERES: debuts her new line of pet products, HALO, Purely for Pets, on the QVC cable network on Jan. 17.

  • Agencies

    Ward Catalog to Make Comeback: Reports

    Montgomery Ward, now an online U.S. retailer, plans to revive its iconic catalog in a brand-rebuilding gambit, according to news reports.

  • Agencies

    R.R. Donnelley Shutters Plant, Axes 160

    R.R. Donnelley is closing its Spencer, IA plant in March and will lay off its 160 employees, according to wire service reports.

  • Agencies

    Khubani to Pay $7M Fine in Long-Running Case: FTC

    Marketers who allegedly made false and deceptive claims that a device would cause consumers to lose weight by applying electronic stimulation to their abdominal muscles have agreed to pay $7 million to settle an action brought by the Federal Trade Commission to obtain consumer redress, according to the FTC.

  • InfoGroup Names Two Independent Directors

    InfoGroup, a data compiler, has named Roger S. Siboni and Thomas L. Thomas independent directors. They fill positions vacated by the resignations of George Haddix and Vasant Raval.

  • Challenges of Measuring Word of Mouth Campaign ROI

    In 1995, Ethernet pioneer and 3Com founder Robert Metcalfe articulated Metcalfe