Chief Marketer Staff

• Email

  E-mail Tops in Marketing Performance: Datran Survey

  E-mail leads all other channels by a wide margin in terms of performance, according to a survey of marketing executives released by Datran Media

• Email

  Lyris Adds Social Networking Feature

  Software-on-demand provider Lyris announced yesterday it has added social networking capabilities to Lyris HQ, the user interface to its various services, which include EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero

• Listline e-Newsletter 1/27

  Macromark Inc. is the new manager of the 10,102-name Canyon Lucky Numbers Players list.

• Super Bowl Isn’t Right Ad Vehicle for All Brands

  Not all programs are right for all brands, even if that program is the Super Bowl, according to the seventh-annual Super Bowl Engagement Survey, conducted by New York-based brand and customer loyalty research consultancy Brand Keys

• Agencies

  Don’t Ask For Feedback If You Don’t Want To Listen

  Savvy companies that want to gauge reactions to their products and services ask customers for their comments and complaints. But are they responding to their critics or are they simply letting them vent? Here’s some tips on how to handle customer comments, both good and bad

• The Dos and Don’ts for Expanding Into the Hispanic Market

  For nearly three decades, much has been written, talked about, lectured upon and researched about what has materialized as the fastest growing consumer segment in America, the Hispanic consumer market

• Agencies

  Champion Lets Fans Design Hoodie with Online Contest

  Champion is giving people a chance to design their own hooded sweatshirts as part of an online contest that celebrates the iconic apparel.

• Disney/ABC Gets More Mobile with Verizon

  Disney/ABC reiterated its third screen video strategy in a deal to make full-length episodes of series accessible to mobile handset viewers on Verizon’s V Cast Video service.

• American Eagle Outfitters CMO to Resign

  Kathy Savitt, American Eagle Outfitter’s chief marketing officer, is resigning from her post, a company spokesperson confirmed yesterday.

• Marketers Weak on Integration and Analytics: Alterian Survey

  (Direct Newsline)−Marketers may be active in multiple channels. But less than half use analytics to measure their campaigns, according to a new survey by Alterian.