Chief Marketer Staff

• Agencies

  Toyota Ties Events to Venza Spots in Big Game

  Toyota is using one of the opening Super Bowl commercial breaks as a platform to kick off a campaign for its new Venza crossover SUV.

• Ford Revamps Marketing; Reveals Earnings Loss

  On the eve of reporting a multi-billion dollar fourth quarter loss double that of its 2007 fourth quarter, Ford unveiled a major shift in its marketing organization.

• Agencies

  Kmart Celebrates Black History Month with In-Store Events

  Kmart is celebrating Black History Month with a series of in-store events and online activities targeting the African-American community.

• Valentine’s Day Spending Expected to Dip: NRF

  Thanks to the recession, Valentine’s Day affections will likely to be less lavish as consumers are expected to spend less on the holiday this year, according to a recent survey.

• Agencies

  Groups Nix Postal Delivery Cutback Idea

  Mailer reaction to Postmaster General Jack Potter’s suggestion that the U.S. Postal Service cut a delivery day to save money ranged from understandable displeasure to downright hostility.

• Agencies

  Chapter 5, Dear Friend: Lurid Tales of Junk Mail America

  Anthony Comstock had two things in common with J.M. Pattee. One that he was brought up on a farm, the other that he left it. But they emerged with entirely different world views.

• Kellogg Unveils Field Redux in Super Bowl Ad

  Kellogg’s Frosted Flakes will plug a new sports field renovation program the brand’s ongoing “Earn Your Stripes” youth fitness initiative in a Super Bowl spot.

• Agencies

  CVS to Shutter MO Pharmacy, Axing 230

  CVS Caremark will close a mail-order pharmacy operation in Largo, FL on March 31, according to the Tampa Tribune.

• ServiceMagic.com Acquires Market Hardware

  ServiceMagic.com, an online home remodeling firm, has acquired Market Hardware Inc., an online marketing services firm for small and medium-sized businesses.

• GSI Commerce, Innotrac Call Off Merger

  GSI Commerce Inc, an online marketing services company, has ended its merger agreement with Innotrac Corp., a provider of e-commerce fulfillment and customer care services.