Chief Marketer Staff
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Agencies
Four Errors Marketers Make When Measuring Performance
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
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Publishers Clearing House Launches iPhone Contest
Publishers Clearing House, the longtime subscription/sweepstakes marketer, is going high tech. It’s partnering with social media site Triviatown.com to
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Agencies
Tukaiz Personalizes Calendars
Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the
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Agencies
DRTV Use Grows Among Personal Injury Law Firms
Last Second Media Inc., a Las Vegas direct response TV firm, is helping to popularize ads by personal injury lawyers. The spots are broad and national
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Could One Unpopular Decision Derail the Obama Marketing Train?
If President Obama could endorse products, he’d probably be the richest man in the world in a very short time. But since he can’t, others have been perfecting
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A Makeover Maven Reader Writes
Thank you for The Makeover Maven. It’s such a great column. Tom Collins’ insight is refreshing and candid, something welcome and rare in today’s politically
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Tom Collins Reworks HSBC Ad
I realize I’ve been doing a lot of advertising makeovers for big banks lately, but they seem to need a lot of help. If only they’d listened to your Maven
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Agencies
Ten Ways Shopper Marketing Can Help Improve Sales in a Tough Economy
Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade
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Agencies
ConAgra Foods’ Jesse Spungin on the Economy
Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where