Chief Marketer Staff

• Some Good News for Marketers

  Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the

• Collateral Damage

  I love the article and the information is great: However, I have one question. Where does it address collateral pieces i.e., promotional products the

• Lava Lite Markets Barack Obam Lava Lamp

  When Lava Lite unveiled its Barack Obama Lava Lamp, it was positioned as a limited edition item for avid collectors of political memorabilia. But before

• A Makeover Maven Reader Writes

  Thank you for The Makeover Maven. It’s such a great column. Tom Collins’ insight is refreshing and candid, something welcome and rare in today’s politically

• Keep Your Social Pages Updated

  It’s hard to be hip in Chicago in February. The city turns into a colony of down-filled panda bears sporting whatever ear-flapped and pom-pom-topped headgear

• E-mail Ties to Social Networks

  Name Media runs a collection of enthusiast Web sites for everyone from pro photographers and tech heads to astrology buffs. Together the ad-supported

• Agencies

  Brand Awareness, Direct Response Were Part of Napster’s Relaunch

  Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music

• Agencies

  The NCDM Database Excellence Award Winners

  Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

• Correction

  (Jump Start, January 2009) The Volkswagen amateur racing series mentioned in the article is the VW Jetta TDI Cup, not the Jetta CDI Cup.

• Agencies

  Drug Companies Shun Promotional Products

  ThIS IS GOING TO HURT The pharmaceutical industry has decided to stop handing out giveaways to doctors. There’ll be no more pens, mugs, tote bags, soap