Chief Marketer Staff
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Agencies
Sony “Year One” Sweeps Launched During Super Bowl
Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.
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News Brief
NOW: That’s What I Call Music!, and “American Idol” founder Simon Fuller are partnering to create a new interactive global music show using the TV and the Internet
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Web Watching Among U.S. Internet users
124.6 million unique users viewed 9.6 billion video streams during December 2008, compared to
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Using Web video as a marketing tool: Q&A
David Hallerman a senior analyst, specializing in Web video advertising for eMarketer, offers advice on using Web video as a marketing tool
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Agencies
Steve Slagle: In My Opinion
Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products
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Agencies
ConAgra Foods’ Jesse Spungin on the Economy
Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where
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Tom Collins Reworks HSBC Ad
I realize I’ve been doing a lot of advertising makeovers for big banks lately, but they seem to need a lot of help. If only they’d listened to your Maven
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Opt-in Is Dead
The term opt in has become utterly meaningless, and marketers made it that way. Everyone who has an e-mail list says it’s opted in no matter how the file
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Some Consumers Are Ready for Good Times
Conventional wisdom has it that most consumers will limit their spending even after the economy rebounds. But that’s not necessarily the case, judging