Chief Marketer Staff

• Agencies

  Sony “Year One” Sweeps Launched During Super Bowl

  Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.

• News Brief

  NOW: That’s What I Call Music!, and “American Idol” founder Simon Fuller are partnering to create a new interactive global music show using the TV and the Internet

• Web Watching Among U.S. Internet users

  124.6 million unique users viewed 9.6 billion video streams during December 2008, compared to

• Using Web video as a marketing tool: Q&A

  David Hallerman a senior analyst, specializing in Web video advertising for eMarketer, offers advice on using Web video as a marketing tool

• Agencies

  Steve Slagle: In My Opinion

  Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products

• Trying different promotional messages boosts ROI

  We live in an age of information overload Each day we’re exposed to thousands of communication messages; our media channel options are exploding; and

• Mobile

  Paramount Mobile Campaign’s a Hit

  Back in the early 1950s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

• Agencies

  The NCDM Database Excellence Award Winners

  Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

• E-mail Ties to Social Networks

  Name Media runs a collection of enthusiast Web sites for everyone from pro photographers and tech heads to astrology buffs. Together the ad-supported

• Agencies

  Brand Awareness, Direct Response Were Part of Napster’s Relaunch

  Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music