Chief Marketer Staff

• Agencies

  Cheesecake Factory Celebrates 30 Years with Naming Contest

  The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.

• Agencies

  Sony “Year One” Sweeps Launched During Super Bowl

  Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.

• News Brief

  NOW: That’s What I Call Music!, and “American Idol” founder Simon Fuller are partnering to create a new interactive global music show using the TV and the Internet

• Web Watching Among U.S. Internet users

  124.6 million unique users viewed 9.6 billion video streams during December 2008, compared to

• Using Web video as a marketing tool: Q&A

  David Hallerman a senior analyst, specializing in Web video advertising for eMarketer, offers advice on using Web video as a marketing tool

• Agencies

  Steve Slagle: In My Opinion

  Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products

• Agencies

  ConAgra Foods’ Jesse Spungin on the Economy

  Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where

• Mobile

  Paramount Mobile Campaign’s a Hit

  Back in the early 1950s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

• Tom Collins Reworks HSBC Ad

  I realize I’ve been doing a lot of advertising makeovers for big banks lately, but they seem to need a lot of help. If only they’d listened to your Maven

• Agencies

  Tukaiz Personalizes Calendars

  Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the