Chief Marketer Staff, Author at Chief Marketer

Geo-fencing for Event Marketers

With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.

Data & Analytics

The Importance of the Hub-and-Spoke Model for B2B Social Media

B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.

Social

5 Tips for Creating Killer Viral Video

Crafting a viral video is part science, part art. Those who are interested in taking a stab at it should adhere to these five principles.

Social

Facebook Video Ads to Rival Costs of Super Bowl Ads

Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny.

Agencies

Chief Marketer Listline July 26

Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.

Nine Key Things to Look for in an Agency Partner

Here’s what you need to know to find an agency partner that actually jibes with your company.

Agencies

General Mills Firms up its Greek Yogurt Line

General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.

Social

LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories

Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.

Social

Facebook Hashtags Aren’t Leading to Better Engagement

Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook to understand the impact of hashtags.

Agencies

8 Big Sweepstakes Mistakes

For the agencies behind the scenes running sweepstakes life can be complicated. Here are eight sweepstakes mistakes to avoid.