Chief Marketer Staff
-
The Unintended Consequences of the Omnicom Group and Publicis Groupe Deal
Here’s an analysis of the Omnicom Group and Publicis Groupe deal as analyzed by the Wall Street Journal.
-
Agencies
Retailer Trends, Tips and Takeaways for Manufacturers: Research
The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.
-
Agencies
Geo-fencing for Event Marketers
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.
-
Data & Analytics
The Importance of the Hub-and-Spoke Model for B2B Social Media
B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.
-
Social
5 Tips for Creating Killer Viral Video
Crafting a viral video is part science, part art. Those who are interested in taking a stab at it should adhere to these five principles.
-
Social
Facebook Video Ads to Rival Costs of Super Bowl Ads
Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny.
-
Agencies
Chief Marketer Listline July 26
Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.
-
Nine Key Things to Look for in an Agency Partner
Here’s what you need to know to find an agency partner that actually jibes with your company.
-
Agencies
General Mills Firms up its Greek Yogurt Line
General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.
-
Social
LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories
Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.
