Chief Marketer Staff
-
Social
Foursquare Unveils Self-Serve Ads for Small Businesses
Foursquare is expanding access to the paid promotions it has been testing with New York City-based merchants, which was reported in early June. Today the location-based social network is announcing self-serve Foursquare Ads for small businesses. In its blog post announcing the new product, the company says the idea for the ads is simple: “connect […]
-
Agencies
Are There Rewards for Taking Risks in Marketing?
A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.
-
Agencies
Chief Marketer Listline July 19
Lists featured this week include Dover Saddlery and Camp Business Magazine.
-
4 Questions for Creating Great Marketing Content
The recipe for great marketing content isn’t as easy as just adding butter. There are some basic steps to ensure you aren’t losing your way.
-
Social
Facebook Popular Source of Local Information: Research
It’s clear that for businesses to integrate authentically on social, they need to focus on local—and, as a result, social is becoming a resource for local information.
-
How to Increase Landing Page Conversion Rates With 12 Tests
There are tangible and simple ways to boost your landing page conversion rates and lower your cost per acquisition. Here are 12 ways.
-
The Best Marketing and Advertising Jobs of 2013
Job search portal CareerCast.com just released its new report on the 8 best marketing and advertising jobs.
-
Agencies
Attention, Shoppers: Store Is Tracking Your Cell
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.
-
Agencies
Chief Marketer Listline July 12
Lists featured this week include Humane Society International – Canada and Asia Cloud Forum.
-
Mobile
Global Mobile Advertising Hit $8.9 Billion in 2012
Global mobile advertising revenue reached $8.9 billion in 2012, up 82.8% from the $5.3 billion in 2011, a new study has found.
