Chief Marketer Staff, Author at Chief Marketer

Facebook Application Enables Digital Cookie Cakes

Retail brand Great American Cookies has launched a Facebook application that lets users share a virtual version of its signature “Cookie Cakes” inside the social network.

Agencies

Boston Market Offers $50,000 in Sweeps

Boston Market is luring customers with new menu options and a sweepstakes, which will award one winner with $50,000.

Agencies

BK Hoops Tourney Offers Big Cash Prize

Burger King is running its fourth annual “BK B-Ball Battle” offering a $20,000 cash prize for the team that wins the three-on-three national tournament.

News Brief

THE WALT DISNEY CO.: and the Lego Co. have signed a multi-year licensing deal, which gives Lego the chance to launch a new line of products based on Disney properties

Agencies

Faltering Financing Means End to Hartford Direct

Hartford Direct, a marketing services firm that offered a variety of online and offline marketing, fulfillment and data services, is winding down operations. The company, which employed 150 people as recently as fall 2007, currently has 20 staff members shuttering its Berlin, CT, business.

Agencies

House Resolution: Keep Six-Day Mail Delivery

Four Congressional representatives have sponsored resolution calling for the U.S. Postal Service to

Western Wats Shuts Call Center, Axing About 100

Western Wats Center Inc. will close its Chadron, NE call center, laying off about 100 employees, according to wire service reports.

Agencies

Brookstone Posts More Than $117 Million Loss

Brookstone Inc. posted a net loss of $117.5 million for the fourth quarter, compared to net income of $34.2 million in the prior year.

Court Fines Alleged Phone, Credit Scammer $8.6 Million

A U.S. district court has fined Ira N. Rubin, the operator of an allegedly fraudulent telemarketing and credit card payment processing firm, $8.6 million and barred him permanently from engaging in those activities, according to the Federal Trade Commission.

Agencies

Marketing Capital Names Prescott Senior Adviser

Marketing Capital Corp. has named Charles A. Prescott senior international adviser. In this capacity he will advise the company, on direct marketing practices around the world.