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Chief Marketer Staff

  • Nielsen Reports Triple Screen Video Usage Rising

    Video viewing on television, computer screens and mobile handsets is steadily rising, with the average American watching 151 hours of TV monthly and an additional six hours of Web and mobile video, according to Nielsen’s fourth quarter “A2/M2 Three Screen Report.”

  • Beyonce Runs “Single Ladies” Video Contest

    What has become a widespread exercise in imitation is now a contest, as Beyonce is inviting fans to submit videos to her “Single Ladies” tune, with the winner to have his or her clip shown during the singer’s upcoming “I Am…” world tour.

  • News Brief

    LITTLE CAESERS ENTERPRISES, INC.: and Pepsi have teamed up to launch a national scratch-off game.

  • Forrester Defines Social Media Data Segmentation

    Forrester Research has developed behavior-type categories for profiling and segmenting social media data used for targeting business-to-business buyers of technology products.

  • TeleTech Feels Revenue Pinch as Dollar Strengthens

    TeleTech Holdings Inc. reported $326 million in revenues in the fourth quarter from its international teleservices call center operations, a decrease of $45.6 million compared to the fourth quarter of 2007.

  • Studies Show How Internet Media Sways Hesitant Shoppers

    E-mail and social media marketing boosts customer loyalty and has a positive influence on purchasing decisions even when consumers are trying to reduce their spending, according to two newly released studies.

  • VOD Advertising: Could the Ad Model That Killed TV Bring It Back to Life?

    Consumers have become very comfortable with video-on-demand and DVRs, and marketers are seeing the opportunities to use existing content in these formats. But how do you make sure your TV ad dollars are spent wisely?

  • Agencies

    DMA Says Direct Marketing Job Growth Outpaces Job Losses

    Certainly direct marketing is being hurt by the recession, but not all the economic indicators are bad. Yes, some companies are still hiring and spending on Internet and mobile media services is still strong.

  • Consumer Spending Up In Health/Beauty Vertical

    While this economy surely is one huge, ugly beast – all the key data points show that people are actually increasing their spending in the health/beauty vertical

  • No Way to Treat Friends: Facebook Nation Gets its Magna Carta

    Facebook’s recent policy change resulted in a revolt that nearly instantaneously spread globally among its 175 million netizens. The accompanying media tsunami forced the company to reverse its revised “terms of service” within just three days