Chief Marketer Staff

• Email

  Yun-Hui Chong Joins Experian CheetahMail As VP of Strategic Services

  Experian CheetahMail has named Yun-Hui Chong VP of strategic services.

• SEMPO Elects New Slate of Officers

  The Search Engine Marketing Professional Organization (SEMPO) has elected a new slate of officers.

• Penton Media to Launch Chief Marketer Magazine

  Penton Media announced today that it will expand its Chief Marketer Online Network in April by launching Chief Marketer magazine.

• Listline e-Newsletter 3/04

  Chilcutt Direct Marketing Inc. has assumed management of a dozen North American Affinity Clubs lists.

• The Art of Surprise Marketing

  When Andy Nulman decided to write a marketing tome called “Pow! Right Between the Eyes: Profiting From the Power of Surprise,” he knew that to have any street cred, his book promotion had better be anything but ordinary

• Agencies

  Orchard Brands Gives RR Donnelley Given $175 Million Contract Renewal

  Orchard Brands has renewed a contract with R.R. Donnelley & Sons Co.

• Agencies

  ICT Group Rebuffs Takeover Bid

  ICT Group Inc. has rejected an eight dollar per share bid from Aegis Ltd.

• Chilcutt Gains Some Files as Names And Addresses Closes

  Chilcutt Direct Marketing Inc. has assumed management of a dozen North American Affinity Clubs lists. The former manager, Names and Addresses, Inc., closed its doors on Friday.

• Agencies

  DMA Lays Off 26 Employees

  The Direct Marketing Association let 26 staff members go on Tuesday, approximately 19% of its headcount. The layoffs, which follow a 21-person cut last October, bring the organization

• Make the Most of E-mail

  Special Report:Make the Most of E-mail Executive summary: The vast majority of e-mails from retailers are either customer service or transaction related. These touches are a great chance to connect with and upsell to your audience. But unfortunately, …