Chief Marketer Staff, Author at Chief Marketer

GameStop Promo Says It’s Good to be the Chinatown Boss

Not that the latest extension of RockStar Games’ Grand Theft Auto series needs promoting—fans seems to have a sixth sense for learning about new additions to the story

Agencies

ABC.com Rolls Out “Ugly Betty” Webisodes Take Two

ABC.com is rolling out six weekly Webisodes to pitch the May return of “Ugly Betty” to ABC’s primetime schedule.

Agencies

Best Western and NASCAR Star to Play April Fool’s Joke

Best Western International is stirring up some tomfoolery for April Fool’s Day.

News Briefs

TROPICANA: a division of PepsiCo, has partnered with Cool Earth, an international trust dedicated to protecting the rainforest in a cause marketing campaign.

A lot has changed since Barbie was introduced 50 years ago. To celebrate five decades and a billion units sold, Mattel is rolling out a commemorative doll and conducting an “All Things Barbie” promotional campaign to perk up sagging sales

Social Media’s Only Rule: Don’t be Boring

There’s a growing conversation about the “rules of social media” and the consequences marketers face should they violate them. But there’s only real rule of social media: don’t be boring

Is AIG a Tipping Point in this Recession?

The public outcry over AIG bonuses could be a tipping point in the current economic story. Executive bonuses have been a silent problem inside numerous corporations for years. Shareholders have sought input, but their voices have generally gone unheard