News Briefs

Posted on by Chief Marketer Staff

WOOLITE: has teamed up with fashion expert and host of TLC’s “What Not To Wear,” Stacy London, to introduce a new laundry care resource.

BACARDI: will begin its Bacardi B-Live music events on May 20 to be held at numerous locations across the U.S. this summer. Drinking age adults will be able to sample Bacardi cocktails at the Bacardi Bespoke Bar or create their own.

BAUSCH & LOMB: has kicked off a sweepstakes to educate people about its multi-focal contact lenses in partnership with Visual Therapy, a luxury lifestyle consultancy that helps individuals identify their perfect style type. The See a New You online sweepstakes, offers a grand prize of a personal lifestyle consultation with Visual Therapy and a yearlong supply of Bausch & Lomb Multi-Focal contact lenses. Ten runners-up will receive an annual supply of Bausch & Lomb Multi-Focal contact lenses and an autographed copy of Visual Therapy’s book, “Life in Color.” There is no purchase necessary to be entered to win.

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