Chief Marketer Staff
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Email
Avoiding Scams in E-Mail List Deals
So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming
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Agencies
Use Your Data to Know Your Customers
Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can’t employ
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Tip Sheet/E-Mail April/May 2009
Helpful HintsE-MAIL LIST HYGIENE 101 Clean Those Files Deleting inactive addresses from a house file may be the last thing most traditional direct marketers
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Agencies
Rewards Make a Difference
It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found
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Digital
Web Video: State Farm is There
U.S. Net visitors watched 13.1 billion online videos in Feb. 2009
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Tip Sheet/Events April/May 2009
Tips/NEW RULES FOR THE ROAD Tips for optimizing and economizing those high-cost vehicle tours It’s time to step on the gas. Brand-tour marketing may be
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Agencies
In-Market Timing
Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts
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Email
Quick Tips: E-Mail Opt-Outs
TIP 1: Don’t make a customer work to find your opt-out information
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Drummer Pulls Off Best Net Marketing Promo Ever
Journeyman session drummer Josh Freese has just finished what was arguably the most creative promotion of online content in Internet history