Chief Marketer Staff

• Agencies

  Use Your Data to Know Your Customers

  Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can’t employ

• Agencies

  The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal

  Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons

• Agencies

  Rewards Make a Difference

  It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found

• Digital

  Web Video: State Farm is There

  U.S. Net visitors watched 13.1 billion online videos in Feb. 2009

• Tip Sheet/Events April/May 2009

  Tips/NEW RULES FOR THE ROAD Tips for optimizing and economizing those high-cost vehicle tours It’s time to step on the gas. Brand-tour marketing may be

• Agencies

  In-Market Timing

  Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts

• Email

  Quick Tips: E-Mail Opt-Outs

  TIP 1: Don’t make a customer work to find your opt-out information

• Tip Sheet/E-Mail April/May 2009

  Helpful HintsE-MAIL LIST HYGIENE 101 Clean Those Files Deleting inactive addresses from a house file may be the last thing most traditional direct marketers

• Drummer Pulls Off Best Net Marketing Promo Ever

  Journeyman session drummer Josh Freese has just finished what was arguably the most creative promotion of online content in Internet history

• Agencies

  Stupid Academia Watch: An Online Ad Implosion? Pshaw!!

  What the heck are they teaching at Wharton these days? We sure better hope a recent guest column on TechCrunch by Eric Clemons is not a representative example