Chief Marketer Staff

• Digital

  BART Tests Fare/Meal Mobile Deal

  Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month

• Email

  E-Mail Design: Prepare for Broken Graphics

  So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming

• Don’t Fumble the Ball

  Once upon a time, the sports marketing and sponsorship industry was thought to be recession-proof. At the Sponsorship Symposium in New York only a few

• Agencies

  Walmart Spiffs Up Store Brands

  At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.

• Agencies

  Spread the Wealth With More, Smaller Prizes

  With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games

• Agencies

  Opportunity Slips Through the Slot

  For mailers who can take a loss, this is a great time, and a less-cluttered channel, to build market share

• Agencies

  Ask the Customer What they Want

  If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV

• Agencies

  Events: Did You Know…Save By Repurposing Assets?

  Brand marketers still tend to want to go where they want, when they want — even if it doesn’t make economical sense. Plan routes carefully to maximize the dollars spent and days on the road

• The Name Game

  When it comes to naming rights for stadiums, it’s not just brands that are calculating the ROI. Some of those venues are named for banks receiving federal

• Check Out During Crunchtime

  Most consumers’ shopping habits change to some degree in a recession. They put off replacing the car, don’t buy that extra handbag or pair of shoes, and