Chief Marketer Staff

• Menu With a Mission

  Two social cause campaigns begun last year by big food producers have been renewed for 2009, and the companies say doing good for others is also doing

• Agencies

  Quick Twitter Tips from Guy Kawasaki

  Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns
  rocking

• Agencies

  Contests: Did You Know…Games Spending is Up?

  Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler

• Tip Sheet/Contests|Sweepstake April/May 2009

  Helpful HintsONLINE PLAY Let’s Make a Deal Spending on games and contests may be flat, but consumers don’t seem to notice. They’re too busy posting photos,

• Digital

  BART Tests Fare/Meal Mobile Deal

  Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month

• Email

  E-Mail: Did You Know…Only 16% Ask About Frequency?

  In a recent study by the Direct Marketing Association’s E-mail Experience Council, just 16% of e-mail DMers

• Agencies

  Opportunity Slips Through the Slot

  For mailers who can take a loss, this is a great time, and a less-cluttered channel, to build market share

• Agencies

  Ask the Customer What they Want

  If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV

• Agencies

  Events: Did You Know…Save By Repurposing Assets?

  Brand marketers still tend to want to go where they want, when they want — even if it doesn’t make economical sense. Plan routes carefully to maximize the dollars spent and days on the road

• Email

  E-Mail Design: Prepare for Broken Graphics

  So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming