Chief Marketer Staff, Author at Chief Marketer

Incentives: Did You Know…Premiums Deliver Better ROI?

12% of companies planned to establish an employee incentive program this year, according to Promo’s P&I Survey

Before You Drop That Price…

A Yankelovich consumer survey reveals that marketers thinking about lowering prices may be damned if they do and almost as damned if they don’t. The poll

Agencies

Circle the Wagons: In Mail, Focus on Customer’s Basic Household Needs

It’s the essentials, stupid: The mailer categories that increased their direct mail budgets last year

Agencies

Retail: Did You Know…Coupon Redemption Channels Have Changed?

Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging

Agencies

Citibank Engages With Card Contest

As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact

X MARKS THE SPOT

7-Eleven has partnered with X-Men Origins: Wolverine for a month-long promotion that will include life-size standees of Wolverine, Sabretooth and Gambit

Agencies

Minding the App Store: Downloads on the Rise

Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users

Agencies

Gamestop Sweeps Shows How to Succeed in Chinatown

Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-’em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements

The Chieftains

QUESTION: DO YOU MEASURE THE RETURN ON INVESTMENT FROM SOCIAL MEDIA AS STRINGENTLY AS YOU DO CAMPAIGNS IN OTHER CHANNELS? OR IS SPEAKING TO CUSTOMERS

Tip Sheet/Mobile Marketing April/May 2009

Helpful HintsMINDING THE APP STORE Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching