Chief Marketer Staff

• Agencies

  Align Your Prize With Your Audience

  The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand

• Agencies

  Gamestop Sweeps Shows How to Succeed in Chinatown

  Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-’em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements

• The Chieftains

  QUESTION: DO YOU MEASURE THE RETURN ON INVESTMENT FROM SOCIAL MEDIA AS STRINGENTLY AS YOU DO CAMPAIGNS IN OTHER CHANNELS? OR IS SPEAKING TO CUSTOMERS

• Tip Sheet/Mobile Marketing April/May 2009

  Helpful HintsMINDING THE APP STORE Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching

• Agencies

  Bank Mailing Promotes Anti-Fraud Product

  This quarter, Huntington Bank is hoping for at least a 2% response rate to a direct mail campaign promoting a fraud detection product suite for small businesses

• Agencies

  Digital Body Language

  The Internet has made today’s consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business

• Tip Sheet/Direct Mail April/May 2009

  THE MAGNIFICENT SEVEN When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing

• Agencies

  The Magnificient Seven: Tips for Direct Mail Success

  When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing campaigns

• Tip Sheet/Retail Marketing April/May 2009

  EYE ON THE CUSTOMER If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership

• Social

  Twitter Gets Real for B-to-B Marketing

  Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities