Chief Marketer Staff

• Tip Sheet/Web April/May 2009

  Helpful Hintstwitter Twitter, Don’t Fritter Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted

• Digital

  Heroic Promotions

  7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including

• The Brokers’ Lowdown on E-mail Lists

  It’s Always Good to Know what has worked for others, so we reached out to several prominent brokers from firms such as American List Counsel (ALC), Carney

• Email

  E-Mail List Hygiene 101: Clean Those Files

  Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail

• Email

  Leveraging Transactional E-Mails

  Usability expert Jakob Nielsen recently published a study conducted in two phases, five years apart, of close to 100 transactional e-mails

• Agencies

  Quick Twitter Tips from Guy Kawasaki

  Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns
  rocking

• Agencies

  Leading the Way With Leads

  One of the most aggravating elements of lead generation programs is determining which sales person should get which lead. Smart companies set up rules-based

• Menu With a Mission

  Two social cause campaigns begun last year by big food producers have been renewed for 2009, and the companies say doing good for others is also doing

• Email

  E-Mail: Did You Know…Only 16% Ask About Frequency?

  In a recent study by the Direct Marketing Association’s E-mail Experience Council, just 16% of e-mail DMers

• Agencies

  Contests: Did You Know…Games Spending is Up?

  Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler