Chief Marketer Staff
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Digital
Online in Troubled Times
Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability
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Agencies
Let’s Make a Deal: Consumers Want to Play Online
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
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Email
Avoid E-Mail List Poisoning
Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning
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Digital
Mobile A Sweet Deal for Axe
Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That’s why Axe made sure to launch its choco-themed Dark Temptation body spray
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Search Ads Get Grabbier
Yahoo Search doesn’t combine video with other search results as Google does. But that doesn’t mean marketers can’t serve up sound and motion when users go looking for them on Yahoo
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Agencies
Economize Those High-Cost Vehicle Tours
It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road
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Agencies
Why Premiums Work at Retail
Premiums and incentives are a sure-fire way to gain attention at retail — via online promos, in-pack, as handouts or as mail-in rebate rewards
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Agencies
Direct Mail: Did You Know…Volume Fell in 2008?
86% of executives say B-to-B ads in a down economy helps keep advertisers top-of-mind in their purchase decisions, according to a Yankelovich/Harris study
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Agencies
Move to Develop Green Promo Products Blooms
The move to develop green promotional products is taking root. Imprinted mugs and reusable water bottles are replacing orders for disposable cups and bottles