Chief Marketer Staff

• Write on Target

  School Kids have Long Found ways to use Bic pens other than for their intended purpose of putting ink on paper from spitball launchers to drinking straws.

• Agencies

  Quick Tips: Play to Win

  Capturing consumer data should be a top priority when running games and contests

• Email

  E-Mail List Hygiene 101: Clean Those Files

  Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail

• Email

  Leveraging Transactional E-Mails

  Usability expert Jakob Nielsen recently published a study conducted in two phases, five years apart, of close to 100 transactional e-mails

• Digital

  Heroic Promotions

  7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including

• The Brokers’ Lowdown on E-mail Lists

  It’s Always Good to Know what has worked for others, so we reached out to several prominent brokers from firms such as American List Counsel (ALC), Carney

• Agencies

  Leading the Way With Leads

  One of the most aggravating elements of lead generation programs is determining which sales person should get which lead. Smart companies set up rules-based

• Menu With a Mission

  Two social cause campaigns begun last year by big food producers have been renewed for 2009, and the companies say doing good for others is also doing

• Agencies

  Quick Twitter Tips from Guy Kawasaki

  Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns
  rocking

• Agencies

  Contests: Did You Know…Games Spending is Up?

  Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler