Chief Marketer Staff
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Agencies
Belly Up to Barcodes
Beginning in May, the U.S. Postal Service will start to accept mail pieces bearing the Intelligent Mail Barcode (IMB), the much-talked-about system that’s
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Digital
Don’t Ignore the Sales Funnel
Most advertisers are failing to give credit for their campaigns’ success where credit is due, according to a recent study by Microsoft’s Atlas Institute.
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Agencies
No Proof of ROI
Each issue, Chief Marketer will share one marketer’s story about what frustrates him about marketing technology. First up is Orvis’ Brad Wolansky. Brad
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Full Court Press
Know the Business Objectives Make sure there is sound understanding of a company’s business objectives. Since sponsorship is a big part of the marketing
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Use Video to Boost Search Results
Video search results are 53 times more likely to appear at the front of a Google search than text pages, according to Forrester Research analyst Nate Elliott. Google “blends” all kinds of content, including news stories
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Digital
Web: Did You Know…Boomers are Invading Facebook?
Women over 55 are the fastest growing U.S. demographic on Facebook and now number 1.5 million among the social network’s 180 million registered users
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Digital
Online in Troubled Times
Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability
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Agencies
Let’s Make a Deal: Consumers Want to Play Online
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
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Digital
Mobile A Sweet Deal for Axe
Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That’s why Axe made sure to launch its choco-themed Dark Temptation body spray
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Search Ads Get Grabbier
Yahoo Search doesn’t combine video with other search results as Google does. But that doesn’t mean marketers can’t serve up sound and motion when users go looking for them on Yahoo