Chief Marketer Staff

• Email

  E-Mail Design: Prepare for Broken Graphics

  So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming

• Don’t Fumble the Ball

  Once upon a time, the sports marketing and sponsorship industry was thought to be recession-proof. At the Sponsorship Symposium in New York only a few

• Agencies

  Walmart Spiffs Up Store Brands

  At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.

• Agencies

  Spread the Wealth With More, Smaller Prizes

  With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games

• Agencies

  Opportunity Slips Through the Slot

  For mailers who can take a loss, this is a great time, and a less-cluttered channel, to build market share

• Digital

  Don’t Ignore the Sales Funnel

  Most advertisers are failing to give credit for their campaigns’ success where credit is due, according to a recent study by Microsoft’s Atlas Institute.

• The Name Game

  When it comes to naming rights for stadiums, it’s not just brands that are calculating the ROI. Some of those venues are named for banks receiving federal

• Check Out During Crunchtime

  Most consumers’ shopping habits change to some degree in a recession. They put off replacing the car, don’t buy that extra handbag or pair of shoes, and

• Agencies

  Thinking Out Loud: Return to Gender

  WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST

• Agencies

  Belly Up to Barcodes

  Beginning in May, the U.S. Postal Service will start to accept mail pieces bearing the Intelligent Mail Barcode (IMB), the much-talked-about system that’s