Chief Marketer Staff, Author at Chief Marketer

X MARKS THE SPOT

7-Eleven has partnered with X-Men Origins: Wolverine for a month-long promotion that will include life-size standees of Wolverine, Sabretooth and Gambit

Agencies

Minding the App Store: Downloads on the Rise

Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users

Tip Sheet/Incentives April/May 2009

Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,

Agencies

Align Your Prize With Your Audience

The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand

Agencies

Incentives: Did You Know…Premiums Deliver Better ROI?

12% of companies planned to establish an employee incentive program this year, according to Promo’s P&I Survey

Before You Drop That Price…

A Yankelovich consumer survey reveals that marketers thinking about lowering prices may be damned if they do and almost as damned if they don’t. The poll

The Chieftains

QUESTION: DO YOU MEASURE THE RETURN ON INVESTMENT FROM SOCIAL MEDIA AS STRINGENTLY AS YOU DO CAMPAIGNS IN OTHER CHANNELS? OR IS SPEAKING TO CUSTOMERS

Agencies

Gamestop Sweeps Shows How to Succeed in Chinatown

Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-’em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements

Agencies

Digital Body Language

The Internet has made today’s consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business

Tip Sheet/Direct Mail April/May 2009

THE MAGNIFICENT SEVEN When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing