Chief Marketer Staff

• Agencies

  Align Your Prize With Your Audience

  The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand

• Agencies

  Incentives: Did You Know…Premiums Deliver Better ROI?

  12% of companies planned to establish an employee incentive program this year, according to Promo’s P&I Survey

• Before You Drop That Price…

  A Yankelovich consumer survey reveals that marketers thinking about lowering prices may be damned if they do and almost as damned if they don’t. The poll

• Agencies

  Circle the Wagons: In Mail, Focus on Customer’s Basic Household Needs

  It’s the essentials, stupid: The mailer categories that increased their direct mail budgets last year

• Agencies

  Retail: Did You Know…Coupon Redemption Channels Have Changed?

  Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging

• Agencies

  Gamestop Sweeps Shows How to Succeed in Chinatown

  Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-’em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements

• The Chieftains

  QUESTION: DO YOU MEASURE THE RETURN ON INVESTMENT FROM SOCIAL MEDIA AS STRINGENTLY AS YOU DO CAMPAIGNS IN OTHER CHANNELS? OR IS SPEAKING TO CUSTOMERS

• Social

  Twitter Gets Real for B-to-B Marketing

  Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities

• Tip Sheet/Mobile Marketing April/May 2009

  Helpful HintsMINDING THE APP STORE Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching

• Agencies

  Bank Mailing Promotes Anti-Fraud Product

  This quarter, Huntington Bank is hoping for at least a 2% response rate to a direct mail campaign promoting a fraud detection product suite for small businesses