Chief Marketer Staff
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Agencies
Minding the App Store: Downloads on the Rise
Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users
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Tip Sheet/Incentives April/May 2009
Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,
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Agencies
Align Your Prize With Your Audience
The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand
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Agencies
Incentives: Did You Know…Premiums Deliver Better ROI?
12% of companies planned to establish an employee incentive program this year, according to Promo’s P&I Survey
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Before You Drop That Price…
A Yankelovich consumer survey reveals that marketers thinking about lowering prices may be damned if they do and almost as damned if they don’t. The poll
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The Chieftains
QUESTION: DO YOU MEASURE THE RETURN ON INVESTMENT FROM SOCIAL MEDIA AS STRINGENTLY AS YOU DO CAMPAIGNS IN OTHER CHANNELS? OR IS SPEAKING TO CUSTOMERS
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Agencies
Gamestop Sweeps Shows How to Succeed in Chinatown
Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-’em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements
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Agencies
Digital Body Language
The Internet has made today’s consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business
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Tip Sheet/Direct Mail April/May 2009
THE MAGNIFICENT SEVEN When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing
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Agencies
The Magnificient Seven: Tips for Direct Mail Success
When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing campaigns