Chief Marketer Staff
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Agencies
Economize Those High-Cost Vehicle Tours
It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road
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Agencies
Why Premiums Work at Retail
Premiums and incentives are a sure-fire way to gain attention at retail — via online promos, in-pack, as handouts or as mail-in rebate rewards
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Agencies
Direct Mail: Did You Know…Volume Fell in 2008?
86% of executives say B-to-B ads in a down economy helps keep advertisers top-of-mind in their purchase decisions, according to a Yankelovich/Harris study
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Agencies
Move to Develop Green Promo Products Blooms
The move to develop green promotional products is taking root. Imprinted mugs and reusable water bottles are replacing orders for disposable cups and bottles
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Email
Avoid E-Mail List Poisoning
Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning
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Email
Avoiding Scams in E-Mail List Deals
So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming
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Agencies
Use Your Data to Know Your Customers
Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can’t employ
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Agencies
The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal
Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons
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Digital
Web Video: State Farm is There
U.S. Net visitors watched 13.1 billion online videos in Feb. 2009