Chief Marketer Staff

• Agencies

  Eddie Bauer Cuts DM Activity, But Private Credit Card Is Bright Spot

  Both catalog circulation and Web site visits fell for Eddie Bauer during 2008. The company mailed out approximately 77 million catalogs, down from the 82.4 million it sent out in 2007. More, along with The Analyst’s Take, follows.

• Agencies

  Williams-Sonoma Trims Catalog Circ And Direct Revenue Falls

  At just under $1.4 billion, direct revenue dropped by $264.7 million, or 15.9%, from 2007

• Listline e-Newsletter 4/03

  Specialists Marketing Services is now managing this file of more than 1 million direct mail-sold farmers and ranchers

• Agencies

  Urban Outfitters Raises Catalog Circ For One Of Three Brands

  While Urban Outfitters has followed other catalogers in adjusting its circulation levels, it is not universally cutting its runs. More, along with The Analyst’s Take, follows.

• Agencies

  Meet the Broker: Mary Ellen Quirk

  Today we meet Mary Ellen Quirk, executive vice president, Direct Media Inc

• Agencies

  Coldwater Creek Cuts DM Focus, Budget And Circ

  Fiscal 2008 was not kind to Coldwater Creek’s direct marketing operations. The company dropped one of its catalogs and slashed its direct marketing expenditures. More, along with The Analyst’s Take, follows.

• Contact 101 Acquires Three Firms

  Contact 101, Inc., a list compiler and customer satisfaction survey company, has acquired Axxes Data Corp., IDrive Marketing, LLC and N3T Data, Inc.

• Listline e-Newsletter 4/02

  SMD Media Services Inc. has assumed management of this file naming 603,862 purchasers of a product to help people do estate planning
  without lawyers

• Agencies

  7-Eleven Kicks Off X-Men Origins Storewide Promo

  If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters

• The Convergence of Retail and Digital

  You most likely have a digital-marketing strategy to find and educate your online shoppers