Chief Marketer Staff

• Agencies

  Royal Caribbean Taps Betsy O’Rourke To Be Senior VP Of Marketing

  Cruise line Royal Caribbean International has named Betsy O’Rourke senior VP of marketing. O’Rourke will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.

• Agencies

  Summer Postal Rate Rollback May Make Big Mailers Big Winners

  If a proposed test rollback of mail rates this summer goes through, listen for the sound of corks popping in Plano, TX. That’s because J.C Penney Co., which makes its headquarters there, was the biggest mailer during summer 2008, and stands to reap the largest benefit.

  On Friday, word began circulating through the direct mail industry that The U.S. Postal Service was mulling temporary postage discounts for high-volume mailers

• Direct Marketing Industry is in Major Jeopardy

  The entire direct mail industry is stinko.

• Depend Commercial – Rules the World

   

• Listline e-Newsletter 4/13

  This file names 106,813 professional installers, maintainers and caretakers of lawns, trees, shrubs and landscapes

• Graphics West Names Joseph Kellenberger President

  Joseph Kellenberger has been named president of Graphics West.

• DMA Shuffles Organization Structure

  The Direct Marketing Association has reconfigured parts of its reporting structure, and changed the responsibilities of several of its executives.

• Agencies

  USPS Offers Discounts for Saturation Mail Campaigns

  While the proposed discounts for high-volume mailers are still in the consideration stage, the U.S. Postal Service has officially rolled out a

• Agencies

  Less than Half of Loyalty Memberships Active: Colloquy

  While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.

• Agencies

  USPS Tests Summer Postage Discount For High-Volume Mailers

  The United States Postal Service will likely implement temporary postage discounts for high-volume mailers who schedule drops between June 15 and Sept. 15. While the details of the program are still being worked out, discounts are expected to be between 20% and 30%.