Chief Marketer Staff, Author at Chief Marketer

Listline e-Newsletter 4/13

This file names 106,813 professional installers, maintainers and caretakers of lawns, trees, shrubs and landscapes

Graphics West Names Joseph Kellenberger President

Joseph Kellenberger has been named president of Graphics West.

DMA Shuffles Organization Structure

The Direct Marketing Association has reconfigured parts of its reporting structure, and changed the responsibilities of several of its executives.

Agencies

USPS Offers Discounts for Saturation Mail Campaigns

While the proposed discounts for high-volume mailers are still in the consideration stage, the U.S. Postal Service has officially rolled out a

Agencies

Less than Half of Loyalty Memberships Active: Colloquy

While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.

Agencies

USPS Tests Summer Postage Discount For High-Volume Mailers

The United States Postal Service will likely implement temporary postage discounts for high-volume mailers who schedule drops between June 15 and Sept. 15. While the details of the program are still being worked out, discounts are expected to be between 20% and 30%.