Chief Marketer Staff, Author at Chief Marketer

Listline e-Newsletter 4/17

This file names 18,007 online-sourced visitors to the www.chow.com Web site which caters to food lovers.

Email

Alterian Taps Ivan Chalif To Market E-mail Products

Alterian has named Ivan Chalif director of e-mail product marketing.

Soap Opera Year For Valuevision As Finances Suffer

Valuevision, which sells merchandise through TV- and Internet-based channels, had a year right out of a daytime drama. Put aside its net loss: 2008 saw it dismiss a newly hired CEO, fail to generate interest from outsiders interested in purchasing it and revamp its product mix. More, along with The Marketer’s Take, follows.

Rodale Renews Multi-Year Production Agreement With Quebecor World

Quebecor World Inc., which is operating under Chapter 11 reorganization, has signed a multi-year renewal agreement to print hardcover and paperback books for Rodale, Inc. Rodale publishes books on health, fitness, cooking, gardening, spirituality, nature, the environment and more.

Site Revenue Up, AdSense Revenue Off For Google

Google Inc. generated revenue of $5.51 billion during first quarter 2009, a 6% increase over first quarter 2008 revenue of $5.19 billion but a 3% decrease from fourth quarter 2008 revenue of $5.7 billion.

Agencies

Talbots Filing Details New Loyalty Program, DM Activity

What makes The Talbots Inc.

Agencies

Meet the Broker: Melissa Marchetta

Today we meet Melissa Marchetta, senior account manager at All That Marketing, who works out of her home office in Phoenix, AZ. A 27-year industry veteran mostly with the now-defunct Names and Addresses Inc., she still sees service as the most important component of her job.