Chief Marketer Staff
-
Agencies
Rewards Firm’s Fortunes Reflect Diners’ Shifts
Want proof that consumers who eat out are moving
-
Agencies
Retail Advocacy Groups To Merge As NRF CEO Announces Retirement
The National Retail Federation (NRF) and the Retail Industry Leaders Association (RILA) have agreed to merge operations. The name of the to-be-formed joint organization was not revealed. The two organizations expect the merger to be completed by this summer.
-
Agencies
USPS Offers Details Of Summer Postage Sale
The U.S. Postal Service has offered more details on its proposed summer postage rollback — including who is eligible and how discounts will be calculated — according to the Direct Marketing Association.
-
Agencies
Meet the Broker: Leslie Pulford
Today we meet Leslie Pulford, senior vice president and general manager of fundraising at LDS Group Inc.. She feels that previous experience as chief strategist at nonprofit direct mail firm Barton Cotton gave her special insight into the needs of both nonprofit mailers and list brokers.
-
Listline e-Newsletter 4/22
This file names 89,316 Internet buyers of funny novelty items. Selections: Hotlines, demographics, gender, lifestyle, product,
state/SCF/ZIP -
Agencies
Loyalty Program Membership Grows, But Activity Remains Flat: Colloquy
The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago
-
Agencies
Nine NHL Teams Build Loyalty/Funds Through Beard-a-Thon
Sports fans can be, well, let’s just say, crazy fanatics about their teams
-
Agencies
Capital One Takes Loss
Capital One Financial Corp. took a first-quarter loss of $111.9 million, compared with earnings of $548.5 million a year ago. More, along with The Observer’s Take, follows.
-
Jim Carey To Receive CADM’s Charles Downs Award
Jim Carey has been selected to receive the Chicago Association of Direct Marketing’s Charles Downs Award.